Sam Fender
In 2023, Sam Fender returned home to Newcastle for two sold out nights at St. James’ Park , a landmark moment in his career and a defining visual experience for his fans.
The shows marked the end of the Seventeen Going Under album cycle, celebrating Sam’s roots and his journey from local musician to national icon. The creative direction drew from themes of homecoming and identity, reflecting the raw emotion and northern spirit that shaped his music.
As a content designer, I contributed to multiple tracks through motion graphics, compositing and video editing. From early conceptual development to on site delivery, I collaborated closely with the content team and content directors to bring a sense of place and storytelling to the visuals.
The visuals debuted across two unforgettable nights at St. James’ Park, before touring through major festivals, including headline slots at Reading and Leeds.
For full credits visit www.unlimited-dream.com